Nowadays the media portrays women to be this thin, beautiful size zero figure. It seems that the whole idea of objectification of women feeds into the thought that, while women are free willed individuals, their free will comes second when put against the ideals of the patriarchal society that we live in. Everyday I’m seeing that beauty has become a key factor when it comes to girls growing up.
The objectification of women is commonly used to refer to the presentation of women in the media as an object. Women's bodies are constantly used as objects to sell various products. In certain pictures women are presented as being helpless and easily overpowered especially in ads were they have on revealing clothing and take on subservient roles. These images are found in music videos as well, where the focus is only a particular body part, and some lyrics to some songs promote bodily objectification as well.
I’ve noticed that in a lot of magazines, their advertisements are often of women that are being viewed as objects rather than human beings. Instead of focusing on the woman as a whole, many ads will just focus on one part of her body. It’s always legs, a neck, or like a headless torso. The ads always seem to show these body parts, but no face. I remember seeing an ad with just a woman’s breasts, no face, nothing else, just her breasts. I’ve also seen ads where they try to advertise jewelry, but they put the jewelry on a size zero girl, and make it seem like that’s the only way to look cool and wear the jewelry. It’s gotten out of hand
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I thought about all the sunday ads that come in my newspaper...and how many of them sell us stuff based on the people in the ads. Then, I thought of Walmart. I think that they are the only store ads that I have ever see (even, TV commercials), that use real people, old, young, disabled, etc. They seem to be selling as much stuff as their competitors..so, why can't more stores break these gender barriers and sell real people using real people. Don't you think we identify more with others like us?
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